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Royal Kingdom

Working Title Partners partnered with Dream Games to develop, direct, capture, and edit social content and brand photography as part of the campaign to launch the hit new mobile game, Royal Kingdom. WTP developed storylines for social and worked alongside the TVC producers, Hungryman and Robot, to capture brand photography and social video content. The WTP post team then edited and finished 12 social spots and 79 photos for the launch.

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Creative + Production + Post

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Aaron Putnam

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Ben Marias

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With a cast of high-profile celebrities, including LeBron James, Amy Poehler, Kevin Hart, Sofia Vergara, Courteney Cox, Lisa Kudrow, Johnny Galecki, and Kaley Cuoco, and with multiple shoots and a goal to capture and deliver nearly 100 assets, communication, coordination, and experience were pivotal. We worked closely with the London-based Dream Games team to bring their vision for the campaign to life.

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WTP Director/DP Ben Marias worked alongside the broadcast production teams to capture social, photography, and behind-the-scenes content. Our team crafted the social media storylines and edited, animated, colored, and sound mixed 12 videos plus retouched 79 photos for use across digital and social platforms.

The marketing campaign is currently running globally with TV, social, and PR that leverages the mega celebrity power. Read more about it here.

Between the launch of the App in November 2024 and May 12, 2025 data suggests the game has amassed $112million gross revenue. Following the release of the star studded campaign, Royal Kingdom’s latest milestone was reached during what was a record month for player spending in-game, with the game picking up $20.4m in April 25' alone.