title_
WhatsApp

Meta revives "Modern Family" for WhatsApp commercials.

work_
Production & Post
Brand_
Meta
Partner_
BBDO
Broadcast_prod_co_
Hungryman
Director_DP_

challenge_

'Modern Family' stars Julie Bowen, Ty Burrell, Eric Stonestreet and Jesse Tyler Ferguson reunited for a commercial promoting the Meta-owned chat platform, WhatsApp. Meta agency, BBDO, brought in Hungryman and WTP to produce the commercials and social content.

solution_

WTP Director/DP Ben Marias worked alongside the broadcast team to capture social content at the same time as the TVC production. 

WTP edited, animated, colored, and audio mixed multiple spots for use across social platforms in conjunction with the broadcast TV commercials. 

The campaign has been a huge success and garnered the attention of the media and audiences.

credits_

Partner_

BBDO

BBDO_Worldwide_SVP,
Executive_Producer_

Kimberly Kietz

Director_DP_

Executive_Producer_

Camera_Operator_

Derek Bauer

Post_Coordinator_

Alexis Bowcock

Colorist_

Chris Burke

Sound_Mixer_

Brett Rohrbaugh