title_

Apple Vision Pro App

Lowe’s Home Improvement launches its Apple Vision Pro app, Style Studio, with commercial content and an innovative production approach.

work_

Production, Post

partner_

lowe's home improvement

Director_

Aaron Putnam

challenge_

Lowe’s Home Improvement came to us with an audacious challenge. Within a 2.5 week timeframe and starting from a basic script, we were tasked with producing and delivering final video assets for the launch of the company’s Apple Vision Pro App.

solution_

Using our talented team of partners, we produced a two-day shoot directed by Aaron Putnam and DP’d by Ben Marias, refined the script, concepted the look and feel, used tech that’s never been used before (the Apple Vision Pro as a camera) and delivered 20+ final assets including a global launch spot.